Services

Anatomy of Public Relations Workshop

Here’s a breakdown of the Anatomy of Public Relations workshop into a list of services, clearly outlining each session and its focus:


Overview: A three-session workshop designed for singers, instrumentalists, musical theatre performers, and performing arts professionals to understand the strategic side of public relations. Led by Mindi Rayner, a seasoned publicist with over 40 years of experience, this workshop provides essential insights into the publicity process.

Total Cost: $500 per person
Duration: Three 1-hour sessions


Session 1: Biography 101

Service: Crafting a professional biography
Description:
Learn how to enhance your public presence by creating versatile biographies tailored to different purposes—whether for program books, websites, or press introductions. This session will teach you how to adapt your biography to fit specific needs and take the right preparatory steps for its creation.


Session 2: Interview Exploration – The Pros of Prose

Service: Mastering interview techniques
Description:
In a challenging media landscape, understanding how to present yourself in interviews is crucial. This session focuses on assessing the structure and impact of published interviews, exploring strengths and weaknesses, and helping you develop strategies to make the most of interview opportunities.


Session 3: Career Goals

Service: Defining and achieving success in your career
Description:
Success means something different to everyone. This session helps you identify your personal definition of success and what elements will help you achieve it. You’ll also learn the importance of being a good client, building positive professional relationships, and creating a strong support team for your career.


Learning Objectives:

  • Introduction to the publicity process and the art of public relations.
  • Understanding interview construction and how to assess them.
  • Identifying realistic career expectations and making informed future decisions.

This structure clearly defines each session as a service with a focus on skill-building and career development.


Strategic Career Planning Session:

Take control of your artistic career and gain significant insights with Mindi Rayner’s Strategic Career Planning Session. Whether you’re an instrumentalist, singer, conductor, or performer, Mindi Rayner will guide you in identifying your career strengths and opportunities, set reasonable short-term and long-term goals, and help you to create a strategic action plan for artistic and professional growth.

 

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